Investor update - Revealing all the numbers

I'm building a SaaS in public, posting progress every day. I don't have investors but I have people investing their time in reading my posts.

This updates it for them. It also helps me write better investor updates.

Disclaimer: I don't know what I'm doing, this is an exercise to push me out of my comfort zone.

Hi all,

I'm happy to report that building a SaaS live going quite well. I am very excited to report that I'm finally onboarding customers!

Thank you for your faith in me. Let's get to it!

TL;DR;

• I have an initial profit goal of £100. I'm actively reaching out to potential customers so there will be some movement on this soon.

• I keep doing user interviews to dig further into the landing page space

• I have created a demo page to showcase what the product can do, you can see it here 

For the more technically minded, that page has a lighthouse score of 85 which is quite good considering the nature of the product

Asks

• [Intro requests] I'm looking for solopreneurs who struggle with their landing page marketing efforts. If you are one of them or know one, please let me know or get in touch.

Performance review

I had ONE key metric last week: early customers.

I had the goal of having 3 customers by this time today. I didn't hit it.

I am sad to report that after scheduling 3 sales calls, all 3 people had to reschedule.

I had a secondary metric: user interviews

I wanted to talk with at least 3 people: I hit that number.

The ONE key metric for next week is still early customers.

I aim to have 3 customers by this time next week. This is not the time to be ambitious, this is the time to get in as many wins as possible.

Posts performance

Reddit:

• Averaging 60k views across 4 subreddits. 22k views less than last week.

• The drop in views can be attributed to adding a flair to my posts. When flair was added posts didn't even reach 1k views. Not adding flair posts averages 3k views.

• Still amazing numbers

Linkedin:

• 3,529 post impressions over the past 7 days. - Almost 500 less than last week. The trend has now been negative for two consecutive weeks

• 167 LinkedIn Newsletter subscribers. +20 from last week. The trend has now been positive for two consecutive weeks.

Newsletters:

• 44 subscribers in total. +11 from last week. The trend has now been positive for two consecutive weeks.

• Sources: 33 from direct traffic. 8 from Reddit. 3 from LinkedIn

• This is the channel that I'm excited about. Amazing progress given how hard is to grow a mailing list.

Future outlook:

• ICP is still undefined. For now, is "Solopreneur who struggles creating landing pages"

• Aiming to have at least 3 customers by the end of next week.

• Top-line metrics will soon be the only focus.

Highlights:

• I can finally onboard customers. I've reached out to 7 people. 3 schedules a call.

• The amount of encouragement and support I keep receiving is insane. Blowing me away every single day.

Lowlights:

• Engagement this week was good, but not great. Mostly trending negatively which is worrying

• Some technical issues prevented me from having the MVP ready for customers on time and I had to delay the sale outreach by almost 2 days. This is a huge deal at this stage of the company.

Feel free to reach out if you have any questions or concerns

Till next time!

Matt

If you are an investor, I would LOVE for you to rate this update. I will make sure to share any feedback I get from this.

Please add something in the comments, good or bad. I'm super interested to hear from you.

I will share your feedback in my next update.

Context

• In case none of this makes any sense, here's some context:

• I wasted tons of time and money in creating landing pages that sucked.

• I wasted tons of money on ads that would send traffic to terrible landing pages.

• I formulated a hypothesis: "People are willing to pay for a product that makes it easy to create high-converting landing pages."

• I did a few user interviews to confirm the hypothesis.

• The hypothesis was too generic, obvious, and not specific enough.

• After doing enough interviews I had enough confidence to build an MVP.

• The main driving factor was the universal answer to the question "What's hard about creating a landing page?". "The content and the structure" was the answer.

• My business model will be a monthly subscription starting at £10 a month for the first 10 customers.

• After I've onboarded the first few customers I'll have a better idea for pricing.

This is a two-way conversation, I have a few questions for you:

• what do you think about this update, did you like it? did it make sense?

• any suggestions on something to improve?

I'll post charts and pictures in the newsletter and the LinkedIn newsletter

Thanks for reading!